Șabloanele de e-mail pentru încercare gratuită ajută la transformarea utilizatorilor de teste în clienți plătitori. Descoperiți cum să creșteți rata de conversie utilizând e-mailuri eficiente în perioadele de încercare și fidelizare.
Oricine conduce o companie SaaS știe că utilizatorii de teste gratuite sunt unele dintre cele mai bune piste pe care le poate obține o afacere. Aceștia sunt potențialii clienți care au decis deja să vă încerce produsul, așa că, dacă nu reușiți să îi transformați în clienți plătitori – o rată de conversie scăzută vă poate afecta cu adevărat rezultatele financiare. Cu toate acestea, conform unui sondaj realizat cu peste 300 de profesioniști SaaS, în medie, doar 20% dintre utilizatorii de teste gratuite actualizează la un plan plătit. Mai jos găsiți câteva sfaturi privind crearea de e-mailuri eficiente pentru campaniile dvs. de marketing prin e-mail pentru teste gratuite, împreună cu 10 modele puternice de e-mailuri de succedare pe care le puteți utiliza pentru a vă îmbunătăți ratele de conversie pentru teste gratuite.
Creați un sentiment de urgență și reamintiți-le utilizatorilor cât de mult timp mai au la dispoziție perioada de testare gratuită.
Includeți un link către cele mai bune resurse de auto-ajutorare (ghid de pornire rapidă, tutorial video, întrebări frecvente etc.).
Vindeți beneficii, nu caracteristici (arătați utilizatorilor ce pot face acele caracteristici pentru a le rezolva problemele).
Oferiți stimulente pentru a îmbunătăți succesul strategiei dvs. de marketing de testare gratuită (reducere suplimentară, bonus, prelungire a perioadei de testare etc.).
Deși majoritatea utilizatorilor de teste gratuite nu devin niciodată clienți, chiar și o creștere ușoară a ratei de conversie poate duce la o creștere considerabilă a veniturilor. În multe cazuri, un simplu e-mail de succedare, bine sincronizat, este suficient pentru a impulsiona potențialii clienți să treacă la un plan plătit. Iată 10 exemple de șabloane de e-mail de bază pentru teste gratuite pe care le puteți folosi ca punct de plecare pentru a vă crea propriul flux de e-mailuri pentru teste gratuite și pentru a converti mai mulți utilizatori gratuiți în clienți plătitori.
Hi [Name],
Welcome to [Product]! I’m [Name] and I’m excited to guide you through your trial.
Hopefully, you’ve had a chance to login and play around a little bit. If you haven’t, no worries. Take a look at our Getting Started Guide – it’ll walk you through how to set up your account and introduce the basics of [Product].
What happens next?
Keep an eye on your inbox as over the next [length of trial] days, I’ll be sending you the best tips for using [Product].
In the meantime, if you have any questions at all, simply email me back and I’ll be happy to assist you!
Thank you so much,
[YOUR SIGNATURE]
Hi [Name],
Congratulations on starting your journey with [Product]. We’re excited you’re here and can’t wait to help you get started. Here’s what you should do first off to get the most value out of your free trial:
[Step 1:]
[Step 2:]
[Step 3:]
To help you get up to speed, here are the top three questions our customers usually have on the first day, answered right in front of you, so you don’t have to hunt around for the answers:
[Question 1:]
[Question 2:]
[Question 3:]
If you need any assistance, simply reply to this email. We will check in with you shortly to see how things are going. Until then, enjoy your free trial!
Best,
[YOUR SIGNATURE]
Hi [Name],
It’s been [number] days since you signed up for [Product’s] trial. I just wanted to check in to see how things are going and make sure you’re getting the most out of [Product].
I noticed that you haven’t got a chance to [create/ upload/ set up, etc.]. This [video/ user guide/ webinar] will help you if you’re stuck or unsure about where to start:
How to [action] [result] in [Product]
If you still have any questions, simply reply back to this email and I’ll get back to you ASAP. Also, our support center has a ton of FAQs you might find helpful.
As always, I’m here to assist in any way so don’t be a stranger!
Regards,
[YOUR SIGNATURE]
Hi [Name],
You’ve [completed action with the product]. It looks like you’re already starting to get results!
This is a great time to consider taking a look at our different plans so you can take full advantage of [Product].
On average, our customers see [data-driven benefit]. Plus, if you upgrade your account, you’ll get:
[Premium feature 1] that helps you with [benefit 1].
[Premium feature 2] that allows you to [benefit 2].
[Premium feature 3] that enables you to [benefit 3].
If you’re ready, take a look at our premium plans here.
If you have any questions or need help choosing the right plan for your business, don’t hesitate to reach out – we’ll be happy to assist. Simply hit reply or join us on live chat during business hours.
Cheers,
[YOUR SIGNATURE]
Hi [Name],
We hope you have been enjoying your free trial with [Product].
Unfortunately, we’re coming to the end of this journey, but we’d love to keep it going!
In order to [what they stand to lose by not upgrading], you’ll need to select one of our paid plans. Otherwise, your trial will end in [number of days left] and you won’t be able to access premium features any longer.
Choose your plan now
If you’re not sure which one is right for you, you should try the Basic plan – it’s a great place to start.
Have any questions or need help? We’re only an email away – just hit reply and we’ll get right back to you.
[YOUR SIGNATURE]
Hi [Name],
Your [Product] free trial has expired! But don’t worry – your [data] has been saved and is still available.
We know how busy life gets — and thought you might need some extra time to check out [Product].
Just reply to this email or click to get an extra 10 days:
Extend my free trial
If you enjoyed [Product], take one minute to upgrade. Our subscription plans start at [price] a month and all include [list of premium features].
Upgrade now to keep using [Product]
Have any questions or feedback? Let us know and we’ll gladly help.
Thanks for trying [Product]!
[YOUR SIGNATURE]
Hi [Name],
Unfortunately, your free trial has come to an end, but don’t worry – we’ve got you covered.
As a thank you for trying [Product], if you upgrade to an annual plan today, you’ll save 20% (that’s 2.4 months for free each year!) But here’s the catch. It’s only good for 24 hours.
If you’re serious about [pain point your product solves], then I strongly suggest grabbing this deal before it expires.
Get the deal here
Let’s take your business where you know it deserves to be!
Cheers,
[YOUR SIGNATURE]
Hi [Name],
Your [Product] trial is over and you won’t be able to use premium features until you purchase one of our paid plans.
Monthly plans start from only [price], you can take a look at all the options here: link to upgrade
Though it will hurt us to see you go, if you choose not to continue with a paid subscription, we respect your decision. You will do us a great HELP if you could let us know your feedback on why you choose not to upgrade to a paid plan.
Looking forward to having you as a customer!
Regards,
[YOUR SIGNATURE]
Hi [Name],
Thanks so much for giving [Product] a try.
We noticed you didn’t upgrade your [Product] account, but that’s totally fine. Even though you chose not to go with a paid plan, we’d love to hear about your experience with us. It’ll help us improve our product, so you’ll be doing us a huge favor.
If you have a minute, could you please fill out our quick survey here (takes less than a minute!)? It would be much appreciated.
We are sad to see you go, but we hope to see you again in the future. If you’d like to give [Product] another try, later on, we’ll be happy to help!
Best,
[YOUR SIGNATURE]
Hi [Name],
It’s been a while since you signed up for [Product’s] trial. I just wanted to check back in to see how things are going. Did you end up going with another product?
If you’re still looking for a solution for [pain point], I wanted to give you a quick rundown of some of the new features we’ve added to [Product] recently:
[Feature #1][Feature #2][Feature #3]
If you’re interested in checking out the improved version of [Product], we’d be happy to offer you a new free trial. Let us know by replying to this email!
And even if you’re not interested, I’m still happy to help you out in any way we can.
Best,
[YOUR SIGNATURE]
Hi [Name],
Congratulations, you are now able to fully access [feature 1], [feature 2], and [feature 3] without any limitations.
We can’t wait to see how [Product] will benefit your business.
Thank you so much![YOUR SIGNATURE]
P.S. If you want to double down and get your whole team immersed into [Product] faster, jump on our next week’s customer training on how to [use case].
Ready to put your free trial email templates to use?
LiveAgent is the most reviewed and #1 rated ticketing software for small to medium-sized businesses. Try it today with our free 30-day trial. No credit card required.
Șablon de e-mail de solicitare de feedback
Descoperiți șabloane gratuite de e-mail pentru solicitarea feedback-ului clienților, esențiale pentru îmbunătățirea afacerii și fidelizarea clienților. Optimizează-ți marketingul și construiește conexiuni semnificative cu ajutorul e-mailurilor de solicitare de feedback, oferite de LiveAgent. Începe acum și îmbunătățește-ți serviciile fără costuri!
Șabloane de e-mail pentru recuperarea clienților
Îmbunătățiți relația cu clienții cu șabloane de e-mail de recuperare gratuite de la LiveAgent. Oferiți beneficii atractive și reamintiți clienților de motivele pentru a se reimplica. Descoperiți exemple de șabloane eficiente și personalizabile pentru a recâștiga clienții dezinteresați. Vizitați pagina noastră pentru a accesa resursele și începeți să vă reconstruiți legăturile cu clienții!
Descoperiți șabloane utile pentru call center de la LiveAgent, incluzând fraze de început și încheiere, gestionarea apelanților furioși și transferuri de apel. Îmbunătățiți interacțiunile cu clienții și asigurați comunicări eficiente prin sfaturi și exemple de etichetă. Vizitați pagina pentru resurse gratuite și creați un cont fără obligații.
Join our community of happy clients and provide excellent customer support with LiveAgent.
Pagina noastră de internet utilizează module cookie. Continuând utilizarea acesteia, ne oferi permisiunea să instalăm module cookie așa cum este detaliat în politica privind confidențialitatea și modulele cookie.
Answer more tickets with our all-in-one help desk software. Try LiveAgent for 30 days with no credit card required.
Hello, I’m Andrej. We’re thrilled to invite you to an exclusive software demo where we’ll showcase our product and how it can transform your customer care. Learn how to achieve your business goals with LiveAgent or feel free to explore the best help desk software by yourself with no fee or credit card requirement.
Andrej Saxon | LiveAgent support team